When I asked her what exactly was meant by that, she answered that the BAG could only work with something taught by professors at the Swiss Federal Institute of Technology. I was disappointed, since that would probably never happen in my lifetime.
The rejection by the BAG experts, who were not even willing
to talk about improving consumer information on food quality, puzzled me. In their official statements they consider consumer deception to be the worst crime, and rightly so. But while deception is still happening every day in millions of cases, the BAG does not offer any means through which the consumers can avoid this deception. From this experience, it seemed to
me that the experts and government officials in the field of food quality do not have a sincere interest in the subject, but that
their main concern is to maintain a stable status quo, in order to secure their own position. Clearly, the only way for me to serve the cause of improving food quality is to work directly for and with the consumers. Only consumers are sincerely interested and motivated. It is the consumers who have to be informed, since through their purchases they ultimately decide which foods are being produced. Again, a well-known truth stared me in
the face: only the pressure of consumers is able to bring about change. From the point of view of the status quo this change will be called a revolution, but in reality it is only the implementation of a necessary improvement whose time has come.
For me the way ahead was clear: I had to write a book in order to reach as many consumers as possible. It was also clear
that I had to finance the research myself, and that it had to be executed by our team, even though projects of this scope are usually carried out by institutions who receive large subsidies. On the other hand I am grateful that we have succeeded
in finishing the project, even though it required much free time and patience, since other work often took priority. It is gratifying that groundbreaking research can still be achieved by single individuals.
It is my intention to open up a window into a domain of reality that until now has been unrecognized. The view through this window will trigger many new insights and generate thousands of new questions, which naturally will have to be studied and answered. Further suggestions and resources regarding these matters can be found at the end of the book.
It is a great joy to see these pictures inspire more and more people by showing them the amazing beauty of creation, and to see the awakening realization that we can nourish ourselves with the rich beauty and the natural health qualities in food, if we act intelligently.